We are a small group of individuals who enjoy pushing each other to always be better. We also like to challenge conventional thinking in most everything we're into. Lucky for you, this is exactly the approach we've taken to rewrite the book on how to build modern day mountain bike wheels. We have some different philosophies that are getting proven each and every time someone bolts up a set of our wheels for the first time.
To help explain our working theories, how they apply to your various riding styles, and overall knowledge of how a properly built wheel should perform and behave, we have created our very own YouTube channel. Feel free to check our first couple of installments here:
Believe and become a part of our culture and lifestyle ... believe in the Truth!
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