Power Management Efficiency (PME)- Lacing spokes according to their respective acceleration versus breaking forces.  Decreasing the lean angle on brake pull spokes and flange placement help decrease brake deflection. This is part of the dished wheel phenomenon and decreasing the power of the "triangle" on the brake spokes creates a more balanced wheel- especially under heavy breaking applications.

Leverage Balance Dynamics (LBD)-We utilize 3 different gauged spoke types with brass nipples on the brake force spokes and aluminum nipples on the drive force spokes.  We can create less friction between the spokes this way and take full advantage of the "basket weave" that a true 3 cross lacing technique allows.  What's it mean?  Balance and compliance.

Vertical Compliance or Tensile Strength Compression Aspect Ratio-We build each wheel to allow the natural "egg" shape phenomenon to happen during impacts, hard landings, etc.  We find all too often that carbon wheels are strung too tight.  Carbon is already stiff, but will also "give" when allowed.  The art is finding the point at which you can control the "give."  Controlling this will allow the bike track and turn better- not to mention give the rims more resistance to simply breaking upon impact.

Rim Profile and Specs